- To extend the fair trade market and make it more accessible.
- To develop fair trade businesses in countries of the global South.
To use fair trade and North-South relations in order to leverage social impact on both sides through a large work integration social enterprise.
- To create a new market for upscale and non-food goods such as textiles, clothing, furniture and interior design articles.
- Full vertical integration: development and mastering of the entire value chain (production and distribution lines).